This book explain why traditional marketing no longer works, and why to be successful you need to build Purple Cows, remarkable products and services that stand out of the crowd. The book also explain how you can reach your target market once you’ve found your own Purple Cow.
Seth Godin is the bestselling author of Purple Cow, Linchpin and Poke the Box. He is considered one of the most influential business bloggers in the world.
Linchpin explains why you should stop being a mindless drone at work and instead become a linchpin – someone who pours their energy into work and is indispensable to the company. It is not only better for your career but it also makes work far more enjoyable and rewarding.
All Marketers Are Liars explains how telling your customers authentic, meaningful stories about your business helps you sell your products and build a strong, long-lasting relationship with them.