Growth Hacker Marketing charts a major departure from traditional marketing practices, relying heavily on the use of user data and smart product design. This book illustrates how today’s top technology companies, such as Dropbox and Instagram, have used this strategy to gain millions of users.
Ryan Holiday is an author, marketer, entrepreneur and a partner at StoryArk, a creative marketing company, and was the former director of marketing at American Apparel. Holiday's first book Trust Me, I'm Lying: Confessions of a Media Manipulator (2012) debuted on the Wall Street Journal bestseller list. His second book, Growth Hacker Marketing, was named one of Inc. Magazine's top 10 marketing books of 2014.