With a title like that, this book will hypnotize you into developing the confidence to negotiate your way through life – whether it’s big business decisions or simply your day-to-day judgment calls. Find out about what defines negotiation success and how to get things going your way, every time.
Herb Cohen has been a negotiator for over four decades, covering a wide range of situations from corporate mergers to international disarmament contracts and hostage negotiations. He has taught negotiation skills at many prestigious institutions, including the FBI, CIA and Harvard University. His analyses and insights have made him a subject of articles in diverse publications such as The New Yorker, The Economist, TIME magazine and Rolling Stone.