Crush It! is a motivational text, a blueprint and guide for those who want to translate their passion into a business. Using the author’s life as an example, this book details how everyone can “crush it,” i.e., realize the possibility of living their passion, determining their livelihood and making a living off of what they love to do.
Gary Vaynerchuk is an entrepreneur and venture capitalist who has built a successful career around his personal brand and his mastery of social and digital media. First known for growing his family’s wine business, he now runs VaynerMedia, a social and digital agency. He has written several books, including Crush It! and The Thank You Economy.
Crushing It! explains and explores why having a strong personal brand is crucial in business. Following up on his 2009 best seller, Crush It!, the author draws on both his own experiences and those of readers to illustrate why having a strong presence across multiple digital-media channels is a blueprint for success.