Eric Ries


Eric Ries is a successful American entrepreneur, blogger and author of The Lean Startup and The Startup Way. He co-founded IMVU, a social network that uses 3D avatars. Today he is a sought-after consultant and public speaker.

The Startup Way

The Startup Way provides the blueprint for transforming an organisation to rekindle it’s entrepreneurial spirit that is capable of finding new sources of growth for the long term.

The Lean Startup

A bible for modern entrepreneurs, The Lean Startup provides insight into the two key methods of lean manufacturing and agile development to help startups develop sustainable business models.