Donald Norman


Donald Arthur Norman is Professor Emeritus of Cognitive Science at the University of California, San Diego. His other books include the best-selling Emotional Design and Living with Complexity.

The Design of Everyday Things

The Design of Everyday Things explores the cognitive psychology of good design and what makes a product that responds to users’ needs. The author develops the common barriers to good design, how to reduce and fix errors, and how to bring users and technology closer together.