Chip Heath

About

Chip Heath is an American academic and a professor of organizational behavior at Stanford University. He holds a BSc in industrial engineering and a PhD in psychology from Stanford University.

Made to Stick

Made to Stick explains why some ideas become popular, while others wither and die. The book lays out the most important characteristics of “stickiness”; that is, what makes ideas “stick” in the mind, and how to make them work for you.