Al Ries

About

Al Ries and is a marketing guru who have published a number of marketing books, including Marketing Warfare, Bottom-Up and Positioning: The Battle for Your Mind. He have consulted for and worked at top American companies as well as for high-performing companies in Latin America and Asia.

The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing gives you the essential knowledge to build powerful marketing strategies. With practical, real-world examples, these blinks show you how to avoid common mistakes while ensuring your marketing push will stand fast against the toughest competition.