Traction explains why the success of every start-up depends not only on its products, but on the customer base it builds. Weinberg and Mares present proven methods for gaining customers, and help you choose the best for each growth phase of your company. With a bit of Traction, you’ll win – and develop – the audience your product deserves.
Hug Your Haters is a guide to using disgruntled customers to improve your business. These blinks explain why it pays to listen and respond to negative reviews and how you can turn your crabbiest customers into your biggest fans.
Building a StoryBrand is a practical guide to effectively marketing your company or product. By showing the power of a seven-part story-telling framework, these blinks help you and your company create a clear message that no customer will ignore.
Contagious examines what makes a product, idea or behavior more likely to be shared among many people. The book explores the question of whether contagious things are accidents or the results of good marketing, or whether contagiousness is an inherent feature of a product, idea or behavior. It argues that, far from being merely a matter of luck, the majority of very popular products and ideas are the result of a combination of savvy planning and execution.
Pre-Suasion is about the art of influencing. In particular, it reveals that influence is about more than the specific wording of a pitch; it’s about how the pre-suader plays on our emotions, making his product or agenda seem more important than it really is. A pre-suader – be it your mom or your teacher, an advertiser or a sales agent, the media or even cult recruiters – know how to set the stage and get the desired result.
The Tipping Point discusses why certain ideas, products and behaviors spread like epidemics and what we can do to consciously trigger and have control over such epidemics.
This book explain why traditional marketing no longer works, and why to be successful you need to build Purple Cows, remarkable products and services that stand out of the crowd. The book also explain how you can reach your target market once you’ve found your own Purple Cow.
The 22 Immutable Laws of Marketing gives you the essential knowledge to build powerful marketing strategies. With practical, real-world examples, these blinks show you how to avoid common mistakes while ensuring your marketing push will stand fast against the toughest competition.
Growth Hacker Marketing charts a major departure from traditional marketing practices, relying heavily on the use of user data and smart product design. This book illustrates how today’s top technology companies, such as Dropbox and Instagram, have used this strategy to gain millions of users.
All Marketers Are Liars explains how telling your customers authentic, meaningful stories about your business helps you sell your products and build a strong, long-lasting relationship with them.