Inspired describes the best practices of creating successful software products and explains the most common pitfalls and how to avoid them. The lessons are applicable in a range of product environments, from fledgling start-ups to large corporations.
The Tipping Point discusses why certain ideas, products and behaviors spread like epidemics and what we can do to consciously trigger and have control over such epidemics.
This book explain why traditional marketing no longer works, and why to be successful you need to build Purple Cows, remarkable products and services that stand out of the crowd. The book also explain how you can reach your target market once you’ve found your own Purple Cow.
The 22 Immutable Laws of Marketing gives you the essential knowledge to build powerful marketing strategies. With practical, real-world examples, these blinks show you how to avoid common mistakes while ensuring your marketing push will stand fast against the toughest competition.
Sprint is a guide to start-up success, broken down into a five-day plan that lets you test new ideas and solve complex business problems. These blinks give you everything you need to move quickly from an idea to a prototype and, ultimately, make a decision on whether or not to launch.
The Power of Habit explains how important a role habits play in our lives, from brushing our teeth to smoking to exercising, and how exactly those habits are formed. The research and anecdotes in The Power of Habit provide easy tips for changing habits both individually as well as in organizations. The book spent over 60 weeks on the New York Times bestseller list.
The Subtle Art of Not Giving a F*ck concentrates on living a better life by caring about fewer things. In this book, based on his influential blog, Mark Manson explains the few simple rules that will help anyone lead a happier, less stressful existence.
Crush It! is a motivational text, a blueprint and guide for those who want to translate their passion into a business. Using the author’s life as an example, this book details how everyone can “crush it,” i.e., realize the possibility of living their passion, determining their livelihood and making a living off of what they love to do.
Start with Why gets to the bottom of why certain people and businesses are far more innovative and successful than others – even in situations where everyone has access to the same technology, people and resources. The book shows you how to create a business that inspires customers and has satisfied employees.
Growth Hacker Marketing charts a major departure from traditional marketing practices, relying heavily on the use of user data and smart product design. This book illustrates how today’s top technology companies, such as Dropbox and Instagram, have used this strategy to gain millions of users.