Without Their Permission explores the author’s success with his hugely popular website, Reddit, as well as other internet-related stories, and investigates what exactly it is about the internet that makes it such a wonderful and dynamic place. Along the way, the author provides entrepreneurs with advice that helped him to form his remarkably successful business.
First, Break all the Rules shows how great management differs from conventional approaches. The authors demonstrate how some commonly held notions about career and management are actually misleading. Based on interviews conducted with successful managers, the book introduces its readers to the key notions that great managers – those who get their employees to achieve performance excellence – use in their jobs.
Traction explains why the success of every start-up depends not only on its products, but on the customer base it builds. Weinberg and Mares present proven methods for gaining customers, and help you choose the best for each growth phase of your company. With a bit of Traction, you’ll win – and develop – the audience your product deserves.
Hug Your Haters is a guide to using disgruntled customers to improve your business. These blinks explain why it pays to listen and respond to negative reviews and how you can turn your crabbiest customers into your biggest fans.
Building a StoryBrand is a practical guide to effectively marketing your company or product. By showing the power of a seven-part story-telling framework, these blinks help you and your company create a clear message that no customer will ignore.
Contagious examines what makes a product, idea or behavior more likely to be shared among many people. The book explores the question of whether contagious things are accidents or the results of good marketing, or whether contagiousness is an inherent feature of a product, idea or behavior. It argues that, far from being merely a matter of luck, the majority of very popular products and ideas are the result of a combination of savvy planning and execution.
Principles shares the insights that Ray Dalio has gained from his experience as one of the most successful businessmen on the planet. His advice shows us how solid-core principles can make decision-making an easy process, no matter what situation you’re in. With life being complicated enough as it is, these principles will keep you from second-guessing and provide you with the tools needed to be both highly analytical and highly successful.
Made to Stick explains why some ideas become popular, while others wither and die. The book lays out the most important characteristics of “stickiness”; that is, what makes ideas “stick” in the mind, and how to make them work for you.
Pre-Suasion is about the art of influencing. In particular, it reveals that influence is about more than the specific wording of a pitch; it’s about how the pre-suader plays on our emotions, making his product or agenda seem more important than it really is. A pre-suader – be it your mom or your teacher, an advertiser or a sales agent, the media or even cult recruiters – know how to set the stage and get the desired result.
The Design of Everyday Things explores the cognitive psychology of good design and what makes a product that responds to users’ needs. The author develops the common barriers to good design, how to reduce and fix errors, and how to bring users and technology closer together.